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#103
The Incredible Hulk, #102

Published: April 1968

Cover

The Incredible Hulk #102

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Issue Contents:
1 page superhero

"The world's most powerful mortal... in his own full-length magazine at last -- origin and all!"

Characters
Credits
Story 1 1 page

"Skin surface disfigured by pimples?"

Story Notes

Inside front cover. Ad for Fayd skin cream from The Fleetwood Co.

--This World Not His Own!
Story 2 20 pages superhero
Storyline

Bruce Banner is falling down a bottomless pit back to Midgard when the Enchantress plucks him back. The Warriors Three consult Oldar the Oracle and find out the origins of the Hulk. Banner transforms into the Hulk which enrages the Executioner who has fought the jade giant before. Leaving the Hulk behind, the evil duo lead an army of trolls against Asgard and the Hulk arrives on the scene just in time to lend a hand in the victory of Odin's forces. Even though he has proven himself an ally, the Hulk still manages to tick the All-Father off so an enraged Odin sends him back to Earth.

Characters
Credits
Story Notes

Marie Severin may have inked/corrected some panels. Info per Nick Caputo. Previous indexer credited Syd Shores as inker with Tuska, but Nick sees no sign of Shores input. Story continued from Tales to Astonish (Marvel, 1959 series) #101. Hulk fought the Executioner in Tales To Astonish (Marvel, 1959 series) #77.

Featuring Not Brand Echh

Story 3 1 page superhero

"More triumphs for Marvel..!"

Credits
Story Notes

Between story pages 4 and 5. House ad for Not Brand Echh #7 (April 1968) and Daredevil #38 (March 1968), both advertised as "Now On Sale".

Statement of Ownership, Management and Circulation
Story 4 0 pages
Credits
Story Notes

Title: Tales to Astonish. Total copies printed (average in last 12 months): 449213. Total copies printed (issue nearest to filing date): 463000. Total paid circulation (average in last 12 months): 269132. Total paid circulation (issue nearest to filing date): 293950. Total distribution (average in last 12 months): 269227. Total distribution (issue nearest to filing date): 294045. Office use, left-over, unaccounted, spoiled after printings (average in last 12 months): 179986. Office use, left-over, unaccounted, spoiled after printings (issue nearest to filing date): 168955. Filing Date: October 1, 1967.

Story 5 1 page

"Shamed by your English?"

Story Notes

Ad offering free booklet on "How to Gain a Good Command of English" between story pages 4 and 5.

Story 6 1 page

"U.S. government surplus direct by mail!"

Story Notes

Ad for government surplus items between story pages 8 and 9.

Story 7 1 page

"New from The Mothers of Invention"

Story Notes

Ad for “We’re Only In it for the Money”, the third studio album by The Mothers of Invention. Ad located between story pages 13 and 14.

Shop by Mail • Shop by Mail
Story 8 1 page

"The first — last — and only J. F. K. silver set."

Story Notes

A collection of thumbnail-sized ads located between story pages 16 and 17.

Shop by Mail • Stamps
Story 9 1 page

"Now you can be taller instantly!"

Story Notes

Small ads for stamps, services and other products. On second page following page 16 of story.

Story 10 1 page

"Boys 12 or older make $1 to $5 weekly in your spare time"

Characters
  • Newsboy
Story Notes

Ad, with response coupon, for Grit, on top half of page.

Story 11 1 page

"I'll make you a master of karate"

Storyline

Ad for karate book and life-size dummy, $1.98.

Story Notes

On lower half of page.

Story 12 1 page

"Come 'n get it, tiger — Here's our New Year's gift to you!!"

Credits
Story Notes

Includes: Stan's Soapbox; Items; The Mighty Marvel Checklist; Let's Meet 26 More M.M.M.S. Members!

Featuring Marvel Super-Heroes T-Shirts; Merry Marvel Marching Society Membership Kit

Story 13 1 page

"Marvel super-heroes T-shirts"

Story Notes

Advertisement for t-shirts and sweat shirts with prints of Marvel characters from Marvel Comics Group. The sweat shirts have illustrations of Hulk and Thor, the t-shirts show illustrations of Captain Marvel, The Fantastic Four, The Avengers, Iron Man, Spider-Man, Thor, and Hulk. The ad also has an order form for The Merry Marvel Marching Society membership kit.

Story 14 2 pages

"Dear Stan, I'm truly outraged at the lack of space you've been giving the best character you have."

Credits
Story Notes

Letters from: Paul Horton, Bobby Vitto, Thomas Kalina, Dean Crawford, Patrick Snead, Brad Annis, Ken Free, and Steve Chapman.

Story 15 1 page

"204 pc. Revolutionary War soldiers set"

Credits
Story Notes

Ad for plastic toy soldiers.

Story 16 1 page

"Here's a whole treasure chest of fun"

Story Notes

Inside back cover. Ad for a variety of novelty items.

Story 17 1 page

"We're looking for people who like to draw"

Characters
  • Norman Rockwell
Story Notes

Back cover. Ad for the Famous Artists Schools.