The Incredible Hulk, #110

Published: December 1968

Cover

The Incredible Hulk #110

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Issue Contents:
Umbu the Unliving!
1 page superhero
Characters
  • Hulk [Bruce Banner]
  • Ka-Zar
  • Umbu
Credits
Story 1 1 page

"Look what's happening to the handsome muscular men on Muscle Beach, California!"

Story Notes

Inside front cover. Ad for the "007" Twister from Joe Weider.

Umbu, the Unliving!
Story 2 20 pages superhero
Storyline

Ka-Zar and the Hulk battle as the jungle lord tries to figure out a way to get him to turn back into Bruce Banner in time to stop an alien machine from destroying the earth using deadly weather patterns. Ka-Zar is captured and taken by the Swamp Men to be a human sacrifice for the giant creature known as Umbu. Hulk fights Umbu but transforms back into Banner thanks to a fortuitous gas attack. Banner races to stop the mysterious earth destroying machine with Umbu close on his tail and trying to stop him. Banner succeeds but is killed in achieving his victory.

Characters
  • Hulk [Bruce Banner]
  • Ka-Zar
  • Zabu
  • Umbu (introduction, villain, death)
  • Swamp Men (villain)
Credits
Story 3 1 page

"Look, fellows!"

Story Notes

Ad solicits boys to sell Grit magazine. Located between story pages 3 and 4.

Featuring Marvel Super-Hero T-Shirts; Merry Marvel Marching Society membership kit

Story 4 1 page

"It's brand new!! Marvel's swingin' inflatable plastic pillows!"

Characters
  • Spider-Man
  • Thor
  • The Thing
  • Captain Marvel [Mar-Vell]
  • The Hulk
Story Notes

Between story pages 6 and 7. Promo for inflatable Spider-Man and Thor plastic pillows. $1.50 each plus 15 cents postage. Also Marvel super-hero t-shirts featuring Captain Marvel, Spider-Man, Thor, and the Hulk. $2.00 each including postage. And The Merry Marvel Marching Society Membership Kit for $1.00. Two mail-in coupons: Marvel Comics Group (Dept. PP or Dept. AJ) 625 Madison Ave., N.Y.C., N.Y 10022.

Free! Giant Stallion Mural Full Color Masterpiece Free!
Story 5 1 page

"Superb, original oil painting reproduction – yours free when you purchase these 4 magnificent thoroughbreds"

Story Notes

Ad for oil painting reproductions of majestic horses, between story pages 6 and 7.

World's Fastest Train
Story 6 1 page
Characters
  • Cheerios Kid
Story Notes

Illustrated ad for Cheerios breakfast cereal, featuring the "New Tokaido" train in Japan, which makes a 320.2 mile trip averaging 101 miles per hour. Located between story pages 9 and 10.

Story 7 1 page

"Collect coins... the hobby road to riches"

Characters
  • Boy
  • girl
Story Notes

Ad, with order coupon, from Hobby Coin Co., located between story pages 15 and 16, on top half of page.

Stamps; Shop by Mail
Story 8 1 page

"Have your poems set to music"

Story Notes

Seventeen small ads between story pages 15 and 16, on lower half of page.

Shop by Mail
Story 9 2 pages

"Free! The secrets of muscle power!"

Story Notes

Small ads, between story pages 18 and 19.

Story 10 1 page

"A plethora of pronouncements up for grabs!"

Credits
Story Notes

Includes: Stan's Soapbox; Items; The Mighty Marvel Checklist

Featuring H. H. Ward & Co., Inc. formula

Story 11 1 page

"Must I lose my hair?"

Story Notes

Ad for H. H. Ward & Co., Inc. hair restorer.

Story 12 2 pages

"Dear Stan and Gary: In ish #105 of the Hulk, a fan wrote and suggested Hulk teaming up with Doc Strange."

Story Notes

Letters of comment from Bruce Stanton, San Jose California; Peter Sanderson Jr, Milton Massachusetts; Anthony Picco, Staten Island New York; Chuck Hamilton, Jacksonville Florida; and Brad Clark, Rockford Illinois; includes Know Ye These, the Hallowed Ranks of Marveldom.

Story 13 1 page

"More Marvel masterpieces..."

Credits
Story Notes

House ad for Fantastic Four Annual (Marvel, 1963 series) #6, The Spectacular Spider-Man (Marvel, 1968 series) #2, and The Amazing Spider-Man Annual (Marvel, 1964 series) #5, advertised as "Now on Sale!"

Story 14 1 page

"Good news for you who want to make extra money easily!"

Story Notes

Inside back cover. Ad for the Creative Card Company.

Story 15 1 page

"We're looking for people who like to draw"

Characters
  • Norman Rockwell
Story Notes

Back cover. Ad for the Famous Artists Schools.