The Incredible Hulk, #154
Published: August 1972
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Issue Contents:
Hell Is a Very Small Hulk!
"Run, Hulk!"
Characters
- Hulk [Bruce Banner]
- Ant-Man [Hank Pym]
Credits
- Pencils: Herb Trimpe
- Inks: John Severin
- Letters: Sam Rosen
"Free! Muscle course that can add 3 inches to your arms fast!"
Characters
- Joe Weider (photo)
- Larry Scott (photo)
- Freddy Ortiz (photo)
- Ricky Wayne (photo)
- Chuck Sipes (photo)
Story Notes
Ad for free muscle-building inside front cover.
Hell Is a Very Small Hulk!
"Once more you have escaped, Hulk..."
Storyline
Hulk breaks into Ant-Man's lab and starts drinking stuff to try and shrink himself to subatomic size. Chameleon, who is stealing some papers from the lab, takes advantage of the rapidly shrinking Hulk and brings the pint-sized hero back to his current employers, Hydra. Hulk escapes into the air ducts but Hydra sends in a group of plague carrying rats to finish him off. Ant-Man arrives to help Hulk out but is unable to prevent the jade giant from shrinking out of sight. Meanwhile, Betty leaves Project Greenskin to get her life together.
Characters
- Hulk [Bruce Banner]
- Ant-Man [Hank Pym]
- Janet Van Dyne [Wasp]
- Thunderbolt Ross
- Betty Ross
- Glenn Talbot
- Chameleon (villain)
- HYDRA (villain)
- Jarella (cameo flashback)
Credits
- Script: Archie Goodwin
- Pencils: Herb Trimpe
- Inks: John Severin
- Colors: Mimi Gold (uncertain)
- Letters: Artie Simek
Story Notes
In flashback, Jarella is miscolored with white skin and blonde hair.
"Charles Atlas, world’s no. 1 body builder, says: Don’t be half a man!"
Characters
- Charles Atlas (photograph)
- Grace
- Mac
Story Notes
Includes the comics-form ad strip The Insult that Made a Man out of ‘Mac’. Located between story pages 3 and 4.
"Strategy & Tactics"
Story Notes
Ad for Strategy & Tactics Magazine #26 which contains Grunt, a board strategy game based on the Vietnam War. Between story pages 7 and 8.
"Wear the badge of the future in... conservation"
Story Notes
Advertisement for courses offered by North American School of Conservation. Between story pages 10 and 11.
"Free… any 3 stereo LPs or any 1 tape cartridge or cassette shown here worth up $20.94"
Story Notes
Between story pages 12 and 13.
"I’m 11 years old... and I sell $75.00 to $100.00 a week"
Story Notes
Various thumbnail ads, including ads for back-issue comics, between story pages 14 and 15.
Credits
- Script: Archie Goodwin (uncertain)
- Pencils: Jack Kirby
- Pencils: Marie Severin
- Inks: Frank Giacoia (uncertain)
- Inks: Marie Severin
- Letters: Sam Rosen
Story Notes
Between story pages 16 and 17.
"$1,000 look for only $27"
Story Notes
Various thumbnail ads, including ads for back-issue comics. Between story pages numbered 16 and 17.
"Boys! Earn $1 to $6 a week sell Grit in your spare time (earn big prizes too)"
Story Notes
Comics-form ad to sell Grit magazine from Grit Publishing Co, located on top half of page between story pages 19 and 20.
"These 3 big drafting kits* given to you!"
Story Notes
Advertisement for high paying jobs in the drafting field. Located on lower half of page between story pages 19 and 20.
"Hey, kids! Put me on. I’m the one and only Hush Puppies T-shirt."
Story Notes
Ad for Hush Puppies T-shirt with order form, from Wolverine World Wide.
"3 complete fishing outfits"
Story Notes
Inside back cover.
Story Notes
Ad for correspondence courses. On back cover.