The Incredible Hulk, #157
Published: November 1972
Cover
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Issue Contents:
The Rage of the Rhino!
Characters
- Hulk [Bruce Banner]
- Rhino
- Jim Wilson
Credits
- Pencils: Herb Trimpe
- Inks: Herb Trimpe
- Letters: Morrie Kuramoto
"Another Joe Weider breakthrough: the end of the skinny body."
Story Notes
Inside front cover. Ad for a weight gain product.
Name My Vengeance: Rhino!
"It is said the monster that men call the Hulk has two moods: very angry… and explosive."
Storyline
The Leader places his mind in the Rhino's body and attacks the Hulk on the eve of Talbot and Betty's wedding.
Characters
- Hulk [Bruce Banner]
- Thunderbolt Ross
- Betty Ross
- Glenn Talbot
- Jim Wilson
- Leader (villain)
- Omnivac (introduction, villain)
- Rhino (villain)
- Jarella (cameo flashback)
Credits
- Script: Archie Goodwin
- Pencils: Herb Trimpe
- Inks: Sal Trapani
- Colors: Mimi Gold (uncertain)
- Letters: Omar Panosetti
"Charles Atlas, world’s no. 1 body builder, says: Don’t be half a man!"
Storyline
Includes the comics-form ad strip The Insult that Made a Man out of ‘Mac’.
Characters
- Charles Atlas (photograph)
- Mac
- Grace
Story Notes
Between 3rd and 4th story pages (pages numbered 3 and 5.)
"Any 14 of these hit records for only $2.86"
Storyline
Record club membership ad.
Story Notes
Between 6th and 7th story pages (pages numbered 7 and 10.)
"These 3 big drafting kits* given to you!"
Storyline
Advertisement for high paying jobs in the drafting field.
Story Notes
Between 9th and 10th story pages (pages numbered 12 and 14.)
"Look, fellows!"
Storyline
Recruitment ad for sales people for Grit newspaper.
Story Notes
Located between 11th and 12th story pages (pages numbered 15 and 17.)
Shop by Mail (1)
"Cartoon for money"
Storyline
A series of thumbnail advertisements for a range of products, including back-issue comics.
Story Notes
Between 14th & 15th story pages (pages numbered 19 & 21.)
Shop by Mail (1)
"Blood curdling vampire bat"
Storyline
A series of thumbnail advertisements for a range of products, including back-issue comics.
Story Notes
Between 17th & 18th story pages (pages numbered 23 & 26.)
"Wear the badge of the future in... conservation"
Storyline
Advertisement for courses offered by North American School of Conservation.
Story Notes
Located on top half of page.
"We'll pay you $10,000.00 for this Lincoln penny"
Storyline
Ad for U.S. coin catalog.
Story Notes
Occupies lower half of page.
"Gangway, world! Madcap Marvel marches merrily on!"
Storyline
Includes: Stan Lee's Soapbox; Items; Mighty Marvel Checklist; house ad for The Cat (Marvel, 1972 series.)
Credits
- Script: Stan Lee
Story Notes
Includes “Know Ye These, the Hallowed Ranks of Marveldom.â€
How I Got the Tip of My Life
Characters
- Jim
- Ted
Story Notes
Advertisement in comic book format. On last interior page of book.
"Look Mom! We’re winners! Choose great prizes or cash!"
Storyline
Ad seeks sellers of greeting cards.
Story Notes
Inside back cover.
"Look who’s smiling now!"
Storyline
Send for free booklet and full information on a job field from those offered in ad.
Story Notes
Back cover.