The Incredible Hulk, #173
Published: March 1974
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Issue Contents:
The Second Coming of the Cobalt Man!
"Your hand!"
Characters
- Hulk [Bruce Banner]
- Cobalt Man
Credits
- Pencils: Herb Trimpe
- Inks: Herb Trimpe
- Letters: Gaspar Saladino
Don't Be Half a Man!
Storyline
Ad for body building course. The sequential art portion is a smaller version than earlier versions of “The Insult That Made a Man out of ‘Mac’†In which Mac uses the Charles Atlas course to build up his muscles and fight back against a bully of the beach.
Characters
- Charles Atlas
- Mac
Credits
- Script: Sarah Delaine (uncertain)
Story Notes
On inside front cover.
Anybody Out There Remember...the Cobalt Man?
Storyline
Ralph Roberts stands in close proximity to a nuclear blast so he can once again have the power to become Cobalt Man. The Hulk battles Cobalt Man on board a ship but their fracas sinks the boat, just as Hulk begins to turn into puny Banner.
Characters
- Hulk [Bruce Banner]
- Thunderbolt Ross
- Ted Roberts
- Cobalt Man [Ralph Roberts](villain)
- X-Men [Cyclops
- Marvel Girl [Jean Grey]
- Angel [Warren Worthington III]
- Iceman
- Beast] (cameo flashback)
Credits
- Script: Roy Thomas
- Pencils: Herb Trimpe
- Inks: Herb Trimpe
- Colors: Petra Goldberg
- Letters: Omar Panosetti
Featuring American Bicycle Moto-X Association
"Boys! Girls! Now you can ride Moto-X Rider."
Storyline
Boys and girls can join the Moto-X Association for $3 per year,
Story Notes
Located on top half of page between 3rd & 4th story pages (pages numbered 3 and 6.)
I'll Make you a Master of Karate
Storyline
Ad for karate book and life-size dummy, $1.98.
Characters
- Wallace W. Reumann (photograph)
Story Notes
On lower half of page between 3rd & 4th story pages (pages numbered 3 and 6.)
"If you've ever said... 'There must be a better way to earn a living...'"
Storyline
Advertisement for courses offered by International Correspondence Schools.
Story Notes
Between 3rd & 4th story pages (pages numbered 3 and 6.)
"Any 15 records for only $1.97 or any 11 tapes for only $1.97"
Storyline
Ad for Columbia Record and Tape Club.
Story Notes
Between 5th & 6th story pages (pages numbered 7 and 10.)
"The key - to your future! Be a locksmith like me"
Storyline
Thumbnail advertisements for novelty items and back-issue comic books.
Story Notes
Between 7th & 8th story pages (pages numbered 11 and 14.)
"I’ll reveal how to discover profits of import 10,000 fantastic values - secret low prices"
Storyline
Recruitment ad for sales people to send for a free report enabling them to get rich.
Characters
- B. L. Mellinger (photograph)
Story Notes
Located on top half of page between 7th & 8th story pages (pages numbered 11 and 14.)
"Boys 12 or older sell Grit in your spare time"
Storyline
Advertisement to sell Grit magazine from Grit Publishing Co,
Story Notes
On lower half of page between 7th & 8th story pages (pages numbered 11 and 14.)
Credits
- Script: Steve Gerber (uncertain)
- Pencils: Herb Trimpe
- Inks: Herb Trimpe
Story Notes
On top portion of page between 12th & 13th story pages (pages numbered 18 and 22.)
"Look out, New York! Daredevil’s back!"
Storyline
House ad for Daredevil (Marvel, 1964 series) #108.
Characters
- Daredevil
- The Beetle
- Black Widow
Credits
- Pencils: John Romita
- Inks: John Romita
- Letters: Gaspar Saladino
Story Notes
On lower portion of page between 12th & 13th story pages (pages numbered 18 and 22.)
Christmas Chronicles and Yuletide Yucks - And a Partridge in a Pear Tree!
"Well, gang, it's that time of year again - when our..."
Storyline
Includes Stan Lee's Soapbox and Items.
Characters
- Iron Fist
Credits
- Script: Stan Lee
Story Notes
Between 12th & 13th story pages (pages numbered 18 and 22.)
I'm Sick and Tired of My Job!
"Don’t forget, dear, we’ve got a date for the movies with Jim and Helen tonight"
Storyline
Send for two free books describing career opportunities in electronics.
Story Notes
Between 12th & 13th story pages (pages numbered 18 and 22.)
"Too skinny?"
Storyline
Thumbnail advertisements for various products.
Story Notes
Between 14th & 15th story pages (pages numbered 23 and 26.)
Blockbustin' Bullpen Bonus Page
Storyline
Marvel introduces the Marvel Value Stamp; Marvel Value Stamp Series A #5 (Hulk) shown; includes Mighty Marvel Checklist for comics dated March 1974 and FOOM membership form.
Characters
- Hulk [Bruce Banner]
Story Notes
Located between 16th & 17th story pages (pages numbered 27 and 30.)
These 3 Big Drafting Kits* Given to You!
"…when you train at home with us for a high pay job in drafting!"
Storyline
Advertisement for high paying jobs in the drafting field.
Story Notes
On top half of page between 16th & 17th story pages (pages numbered 27 and 30.)
"Enjoy an exciting, romantic look impressive anytime!"
Storyline
Thumbnail advertisements for various products.
Story Notes
On lower half of page between 16th & 17th story pages (pages numbered 27 and 30.)
Never Finished High School?
Storyline
Ad for home study towards a high school diploma.
Story Notes
Inside back cover.
Have You Seen This Coupon Before?
"It has helped to start many men and women on the road to higher pay"
Storyline
Advertisement for courses offered by La Salle Extension University.
Story Notes
On back cover.