The Incredible Hulk, #123 British
Published: January 1970
Cover
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Issue Contents:
The Monster and the Murder Module!
Characters
- Bruce Banner (mainstream Universe)
- Hulk (mainstream Universe)
- Leader (mainstream Universe)
- Samuel Sterns (mainstream Universe)
Credits
- Pencils: Herb Trimpe
- Inks: Herb Trimpe
- Colors: Marie Severin (uncertain)
- Letters: Sam Rosen
"New catalog of 2000 novelties 10¢"
Story Notes
Inside front cover. Ad for a catalog from the Johnson Smith Company.
No More the Monster!
"The Hulk is a captive of the Fantastic Four!"
Storyline
Mr. Fantastic uses a machine on the Hulk that turns him back into Bruce Banner and allows him to transform into the Hulk at will while still retaining his own intellect. Bruce vows never to become the Hulk again and reunites with Betty who accepts his proposal of marriage. Thunderbolt Ross also makes nice with his soon to be son-in-law but asks him to become the Hulk one last time to protect a new and deadly military weapon during transport. The Leader tries to steal the weapon but is stopped by the Hulk who finds himself feeling more savage as he almost kills his deadliest foe.
Characters
- Bruce Banner (mainstream Universe)
- Crystal (mainstream Universe)
- Ben Grimm (mainstream Universe)
- Hulk (mainstream Universe)
- Human Torch (mainstream Universe)
- Invisible Girl (mainstream Universe)
- Leader (mainstream Universe)
- Crystalia Amaquelin Maximoff (mainstream Universe)
- Mr. Fantastic (mainstream Universe)
- Reed Richards (mainstream Universe)
- Betty Ross (mainstream Universe)
- General Thaddeus "Thunderbolt" Ross (mainstream Universe)
- Samuel Sterns (mainstream Universe)
- Susan Storm Richards (mainstream Universe)
- Johnny Storm (mainstream Universe)
- Major Glenn Talbot (mainstream Universe)
- The Thing (mainstream Universe)
Credits
- Script: Roy Thomas
- Pencils: Herb Trimpe
- Inks: Herb Trimpe
- Colors: Michele Robinson (uncertain)
- Letters: Artie Simek
Story Notes
Possible Robinson colors per Nick Caputo, who notes she was credited as coloring most Hulk stories in this period in the letters section of #125.
"Collect coins.. the hobby road to riches"
Characters
- Boy
- girl
Story Notes
Ad, with order coupon, from Hobby Coin Co. on top half of page between story pages 3 and 4.
"These 3 big drafting kits* given to you!"
Storyline
Ad for free "Drafting Career Kit".
Story Notes
Between story pages 3 and 4, on lower half of page.
"A sagacious smattering of somewhat senseless small-talk!"
Characters
- Spider-Man
- Sandman
- Kraven
- Mysterio
- Fantastic Four [Mister Fantastic [Reed Richards]
- Human Torch [Johnny Storm]
- Thing [Ben Grimm]
- Invisible Girl [Sue Storm]]
- Mole Man
Credits
- Script:
- Pencils: Jack Kirby
- Pencils: John Romita
- Inks: Joe Sinnott
- Inks: John Romita
- Letters: Sam Rosen
Story Notes
Between story pages 6 and 7. Includes Items; Stan's Soapbox; TheMighty Marvel Checklist. The page also promotes the Fantastic Four Annual (Marvel, 1963 series) #7 and the Amazing Spider-Man Annual (Marvel, 1964 series) #6 with images of both covers.
"'Matchbox' jigsaw puzzles."
Story Notes
Ad for jigsaw puzzles featuring images of Matchbox vehicles, located on top half of page, between story pages 6 and 7.
"Get both spending money and free prizes"
Story Notes
Ad for selling Grit by the Grit Publishing Co., on lower half of page between story pages 6 and 7.
"Audel skill-building practical guides"
Story Notes
Ad for books from Audel Guides, between story pages 9 and 10.
"I'll make you a master of karate"
Storyline
Ad for karate book and life-size dummy, $1.98.
Story Notes
Between story pages 15 and 16, on top half of page.
Shop by Mail; Stamps
"Comic books for sale"
Story Notes
Various ads for stamps, novelty items, and back-issue comic books. Appears between story pages 15 and 16 on lower half of page.
"High School"
Story Notes
Thumbnail ads for novelty items and back-issue comic books. Appears between story pages 18 and 19.
Shop by Mail
"New protein rinse safely curls, waves hair"
Story Notes
Thumbnail ads for novelty items and back-issue comic books. Appears between story pages 18 and 19.
"2 more triumphs from Marvel"
Credits
- Script: Stan Lee
- Pencils: Sal Buscema
- Pencils: Jack Kirby
- Inks: Sam Grainger
- Inks: Bill Everett
- Letters: Sam Rosen
Story Notes
House ad for Avengers (Marvel, 1963 series) #71 and Thor (Marvel, 1966 series) #171.
"Here's a whole treasure chest of fun"
Story Notes
Ad for novelty items from Honor House Prod. Corp.
Credits
- Script: Roy Thomas (uncertain)
- Pencils: Herb Trimpe
- Inks: Herb Trimpe
Story Notes
Letters section includes images from previous issues.
"Sorry, we only hire high school graduates."
Story Notes
Ad for the Wayne High School Program.
"Tired of being 'skinny'?"
Story Notes
Inside back cover. Ad for a weight gain supplement.
"Do you have art talent worth developing?"
Story Notes
Back cover. Ad for the Famous Artists School.