The Incredible Hulk, #124 British

Published: February 1970

Cover

The Incredible Hulk #124

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Issue Contents:
The Wrath of the Rhino!
1 page superhero
Characters
  • Hulk [Bruce Banner]
  • Rhino
  • Betty Ross
  • Thaddeus "Thunderbolt" Ross
Credits
Story 1 1 page

"New catalog of 2000 novelties 10¢"

Story Notes

Inside front cover. Ad for a catalog from the Johnson Smith Company.

The Rhino Says No!
Story 2 20 pages superhero
Storyline

The Leader augments the Rhino's powers and sends him to bust up the Hulk's wedding day. Bruce and Betty almost get married but during the ceremony in the Ross living room, the Leader zaps Banner with a ray that returns him to mindless Hulk status and he and the Rhino wreck the Ross family home during their battle. The Leader escapes with the Rhino in tow and the Hulk leaps away, totally forgetting about Banner's nuptials.

Characters
  • Hulk [Bruce Banner]
  • Betty Ross
  • Thunderbolt Ross
  • The Leader (villain)
  • Rhino (villain)
  • Leader's Awesome Android (villain)
  • Glenn Talbot (cameo)
  • Sandman (cameo flashback)
  • Namor, the Sub-Mariner (cameo flashback)
  • Mandarin (cameo flashback)
  • Maximus the Mad (cameo flashback)
  • Space Parasite (cameo flashback)
Credits
Story Notes

Credits list Herb Trimpe as "Innovator" and Sal Buscema as illustrator, meaning Trimpe likely did layouts or breakdowns which Sal Buscema finished. Info per Nick Caputo.

Story 3 1 page

"Collect coins.. the hobby road to riches"

Story Notes

Ad for a U.S. coin catalog for $1.00 on top half of page, between story pages 3 and 4.

Story 4 1 page

"These 3 big drafting kits* given to you!"

Storyline

Ad for free "Drafting Career Kit".

Story Notes

Between story pages 3 and 4 on lower half of page.

Story 5 1 page

"Mixed-up mementos modestly garnished with Machiavellian memorabilia!"

Credits
Story Notes

Between story pages 6 and 7. Includes Items; Stan's Soapbox; The Mighty Marvel Checklist.

Story 6 1 page

"'Matchbox' jigsaw puzzles"

Story Notes

Ad for jigsaw puzzles featuring images of Matchbox vehicles, located on top half of page, between story pages 6 and 7.

Story 7 1 page

"Get both spending money and free prizes"

Story Notes

Advertisement for children to sell Grit Magazine from Grit Publishing Co. Located between story pages 6 & 7. Occupies bottom half of page.

Story 8 1 page

"Audel skill-building practical guides"

Story Notes

Ad for books from Audel Guides, between story pages 9 and 10.

Story 9 1 page

"Grow amazing live sea-monkeys!"

Story Notes

Between story pages 15 and 16, on top half of page.

Shop by Mail; Stamps
Story 10 1 page

"Comic books for sale"

Story Notes

Thumbnail ads for stamps, back-issue comics, and novelty items. Appears between story pages 15 and 16, on lower half of page.

Story 11 1 page

"High school"

Story Notes

Thumbnail ads, including ads for back-issue comics, between story pages 18 and 19.

Shop by Mail
Story 12 1 page

"New protein rinse safely curls, waves hair"

Story Notes

Thumbnail ads, including ads for back-issue comics, between story pages 18 and 19.

Story 13 1 page superhero

"Pick a pair of winners from mighty Marvel!"

Story Notes

House ad for Sub-Mariner (Marvel, 1968 series) #22 (Feb. 70) and Sgt. Fury (Marvel, 1963 series) #74 (Jan. 1970), both with covers depicted and advertised as "now on sale.”

Story 14 1 page

"Here's a whole treasure chest of fun"

Storyline

Ad for Honor House Products Corporation's novelties.

Story 15 2 pages superhero
Credits
Story Notes

Letters of comment from Frank Campbell, Charles Steurer, Ken ?, Richard Adams, Tim Head, Kenneth Kraft, and David Handy; includes Know Ye These, the Hallowed Ranks of Marveldom.

Story 16 1 page

"Sorry, we only hire high school graduates."

Story Notes

Ad for the Wayne High School Program.

Story 17 1 page

"Secret muscle building "tools""

Characters
  • Chuck Sipes (photo)
  • Dave Draper (photo)
  • Larry Scott (photos)
Story Notes

Inside back cover. Ad for a variety of Joe Weider products

Story 18 1 page

"Do you have art talent worth developing?"

Story Notes

Back cover. Ad for the Famous Artists School.